Built in Cincinnati. Made for the road.
4Front Music was founded in Cincinnati, Ohio by Steve Saunders on a simple belief: that some of the best music in the world is being written right now in places nobody's looking — back porches, corner bars, garages, small-town stages. Long before a spotlight ever finds it.
4Front Music exists to close that gap. We find real, unfiltered artists — the ones with something true to say — and give them the management, marketing, production, and social media support to turn that talent into a career, without losing what made it real in the first place.
We're not a factory, and we're not chasing trends. We work closely with a small, hand-picked roster so every artist gets real attention, real strategy, and a team that's actually in the room with them — not managing from a spreadsheet three states away.
Our name says it plainly: 4Front Music puts our artists at the front of the line, the front of the stage, and the front of mind for the people who need to hear them. From backroads to center stage — that's the whole job.
What guides every decision
Honesty Over Hype
We tell artists the truth about their music and their market — even when it's not what they want to hear.
Small Roster, Full Attention
We'd rather do right by a handful of artists than spread ourselves thin across dozens.
Midwest Roots, No Ceiling
We're based in Cincinnati, but our ambitions for our artists don't stop at the city limits.
Think you're a fit for the roster?
We're always listening for the next artist worth building around.
Get In Touch